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The Startup Way | Ries E.

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Издательство: Penguin
Год издания: 2017
ISBN: 9780241197264

Winner of the Business Book Awards `Thought Leader` category With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and `pivoting` changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

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